Briers,B.M.E.Laporte,S.Campbell,M.C.Inman,J.Pieters,R.2025-01-312025-01-312009Briers, B M E & Laporte, S 2009, Empty pockets full stomachs : How monetary scarcity and monetary primes lead to caloric desire. in M C Campbell, J Inman & R Pieters (eds), Advances in Consumer Research. vol. XXXVII, Advances in Consumer Research, vol. XXXVII, Association for Consumer Research (ACR), Duluth (MN), pp. 570-571.https://hdl.handle.net/20.500.14602/19202Monetary scarcity and money primes may induce people to desire more calories. This Pavlovian association between money and food appears driven by the instrumental, secondary reinforcer value of money rather than by its primary rewarding qualities: The effect only holds for food choices but does not generalize to nonfood items and is not moderated by individual sensitivity for reward (study 1). The effect also is restricted to persons who adopt an instrumental value of money (study 2). In addition, merely priming people with money can lead to caloric desire, but this effect disappears with monetary satiation (study 3). In line with the value heuristic, people lacking money or those primed with money perceive food items as less caloric because they value calories more. Accordingly, they prefer bigger portions.enginfo:eu-repo/semantics/restrictedAccessChapterGeneral rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. - Users may download and print one copy of any publication from the public portal for the purpose of private study or research. - You may not further distribute the material or use it for any profit-making activity or commercial gain - You may freely distribute the URL identifying the publication in the public portal" Take down policy If you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim.https://www.scopus.com/pages/publications/800528521083008585https://research.tilburguniversity.edu/en/publications/4db94041-8fd2-40c1-8045-d0f519375b89(c) Universiteit van TilburgBriers, B.M.E.Laporte, S.Campbell, M.C.Inman, J.Pieters, R.