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What do the numbers meme?: A creative assignment to encourage student engagement and higher-order thinking in accounting education
Maas,Wim Weijers,Lobke Schaupp,Daniel van Pelt,Victor
Maas,Wim
Weijers,Lobke
Schaupp,Daniel
van Pelt,Victor
Abstract
In this paper, we examine the effects of a creative assignment involving the creation of course content-related internet memes on students’ academic performance. The assignment, designed to increase student engagement and stimulate higher-order thinking, requires students to create a meme related to one of the concepts covered in an introductory accounting course. Our findings indicate that participation in the meme assignment enhances students’ academic performance on the final exam, particularly on items requiring higher-order thinking. Furthermore, we find that the meme assignment engages students and increases their active involvement in learning about accounting topics. We also find that the meme assignment is positively related to lecturer evaluations and that lecturers view the assignment as a positive addition to accounting courses. Our findings suggest that integrating meme assignments into accounting courses can enhance student engagement and learning outcomes, providing an impactful yet low-cost tool for accounting educators.
Description
Date
2025-11
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SSRN
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Keywords
creative assignments, active learning, student engagement, higher-order thinking, peer discussion, academic performance, accounting education, A20 - General, A22 - Undergraduate, M41 - Accounting, M49 - Other
Citation
Maas, W, Weijers, L, Schaupp, D & van Pelt, V 2025 'What do the numbers meme? A creative assignment to encourage student engagement and higher-order thinking in accounting education' SSRN, Tilburg. https://doi.org/10.2139/ssrn.5879542
License
info:eu-repo/semantics/openAccess