Country-of-origin effects in consumer processing of advertising claims
Verlegh,P.W.J. Steenkamp,J.E.B.M. Meulenberg,M.T.G.
Verlegh,P.W.J.
Steenkamp,J.E.B.M.
Meulenberg,M.T.G.
Abstract
Description
Date
2005
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Verlegh, P W J, Steenkamp, J E B M & Meulenberg, M T G 2005, 'Country-of-origin effects in consumer processing of advertising claims', International Journal of Research in Marketing, vol. 22, no. 2, pp. 127-139.