How business cycles contribute to private-label success: Evidence from the U.S. and Europe
Lamey,L. ; Deleersnyder,B. ; Dekimpe,M.G. ; Steenkamp,J.E.B.M.
Lamey,L.
Deleersnyder,B.
Dekimpe,M.G.
Steenkamp,J.E.B.M.
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2007
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Research Projects
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Lamey, L, Deleersnyder, B, Dekimpe, M G & Steenkamp, J E B M 2007, 'How business cycles contribute to private-label success : Evidence from the U.S. and Europe', Journal of Marketing, vol. 71, no. 1, pp. 1-15.
