Evaluating channel performance in multi-channel environments
Gensler,S. Dekimpe,M.G. Skiera,B.
Gensler,S.
Dekimpe,M.G.
Skiera,B.
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Date
2007
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Research Projects
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Citation
Gensler, S, Dekimpe, M G & Skiera, B 2007, 'Evaluating channel performance in multi-channel environments', Journal of Retailing and Consumer Services, vol. 14, no. 1, pp. 17-23.