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Anticipated identification costs: Improving assortment evaluation by diagnostic atrtributes

van Herpen,E.
; 
Pieters,R.
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2007
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Tilburg University Research Output Collection
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van Herpen, E & Pieters, R 2007, 'Anticipated identification costs : Improving assortment evaluation by diagnostic atrtributes', International Journal of Research in Marketing, vol. 24, no. 1, pp. 77-88.
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https://hdl.handle.net/20.500.14602/46479
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