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Puritanism as moral advertisement helps solve the puzzle of ineffective moralization

Blancke,Stefaan
Abstract
The moral disciplining theory proposes that people moralize excessive innocent behavior to discipline others to behave in ways that facilitate cooperation. However, such disciplining might not always be effective. To solve this puzzle of ineffective moralization we should think of puritanism in terms of moral advertisement aimed at reputation management rather than the manipulation of others.
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Publisher Copyright: Copyright © The Author(s), 2023. Published by Cambridge University Press.
Date
2023
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Tilburg University Research Output Collection
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Blancke, S 2023, 'Puritanism as moral advertisement helps solve the puzzle of ineffective moralization', Behavioral and Brain Sciences, vol. 46, e296, pp. 28-29. https://doi.org/10.1017/S0140525X2300047X
URI
https://hdl.handle.net/20.500.14602/79756
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info:eu-repo/semantics/closedAccess
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