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Which brands gain share from which brands? Inference from store-level scanner data

van Oest,R.D.
; 
Franses,P.H.
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2005
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Tilburg University Research Output Collection
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van Oest, R D & Franses, P H 2005, 'Which brands gain share from which brands? Inference from store-level scanner data', QME-Quantitative Marketing and Economics, vol. 3, no. 3, pp. 281-304.
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https://hdl.handle.net/20.500.14602/43882
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