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Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism

van Noort,G.
; 
Antheunis,M.L.
; 
van Reijmersdal,E.
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Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism Pagination: 15
Date
2012
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Tilburg University Research Output Collection
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van Noort, G, Antheunis, M L & van Reijmersdal, E 2012, 'Social connections and the persuasiveness of viral campaigns on social network sites : Persuasive intent as the underlying mechanism', Journal of Marketing Communications, vol. 18, no. 1, pp. 39-53.
URI
https://hdl.handle.net/20.500.14602/56931
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