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Guanxi circles and light entrepreneurship in social commerce: The roles of mass entrepreneurship climate and technology affordances
Miao,Yumeng Du,Rong Ou,Carol
Miao,Yumeng
Du,Rong
Ou,Carol
Abstract
Motivated by the phenomenon of customer entrepreneurship in China and the associated research gaps, we conduct a case study to explore how customer entrepreneurs realize benefits from light entrepreneurship enabled by guanxi circles and social commerce affordances. Our study derives a process model that describes how customer entrepreneurs benefit from light entrepreneurship through acquiring knowledge and sharing knowledge within guanxi circles embedded in social media. We also demonstrate the roles of the mass entrepreneurship climate and the social commerce affordances in this benefit realization process. This study contributes to the research and practice with respect to technology-enabled customer entrepreneurship.
Description
Date
2022-01
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
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Journal Issue
Keywords
Guanxi circles, customer entrepreneur, mass entrepreneurship, light entrepreneurship, social commerce affordance
Citation
Miao, Y, Du, R & Ou, C 2022, 'Guanxi circles and light entrepreneurship in social commerce : The roles of mass entrepreneurship climate and technology affordances', Information & Management, vol. 59, no. 1, 103558. https://doi.org/10.1016/j.im.2021.103558
License
info:eu-repo/semantics/openAccess