The variety of an assortment: An extension to the attribute-based approach
van Herpen,H.W.I. Pieters,R.
van Herpen,H.W.I.
Pieters,R.
Abstract
Description
DP0058 Pagination: 10
Date
2002
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Research Projects
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Citation
van Herpen, H W I & Pieters, R 2002, 'The variety of an assortment : An extension to the attribute-based approach', Marketing Science, vol. 21, no. 3, pp. 331-341.