Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves
van Noort,Guda Antheunis,Marjolijn L. Verlegh,Peeter W. J.
van Noort,Guda
Antheunis,Marjolijn L.
Verlegh,Peeter W. J.
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2014
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Research Projects
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van Noort, G, Antheunis, M L & Verlegh, P W J 2014, 'Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves', International journal of advertising, vol. 33, no. 2, pp. 235-252. https://doi.org/10.2501/IJA-33-2-235-252