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Conceptualisation and operationalisation of event and festival Experiences: Creation of an event experience scale
Geus,Sjanett De Richards,Greg Toepoel,Vera
Geus,Sjanett De
Richards,Greg
Toepoel,Vera
Abstract
Experience production is becoming increasingly important in leisure and tourism, especially in the field of events and festivals, which are seen as prime manifestations of the experience economy. However, research on event experiences has generally been concerned with economic impacts and visitor motivations (Gursoy, Kim, Uysal, 2004). Few studies have attempted to operationalize and quantitatively analyze experiences, possibly because scholars have not yet reached a consensual definition regarding the essence of experiences (Walls, Okumus, Wang, Kwun, 2011). This article develops an Event Experience Scale (EES), for event experiences. In this exploratory study the item generation and selection for this scale are presented in three phases: specifying the domain of construct and generation of items, item selection, and scale purification. An 18-item scale, comprised of 4 dimensions: affective engagement, cognitive engagement, physical engagement and experiencing newness, with reliable cronbach's alphas (.83, .86, .86, and .87), emerged. Implications for theoretical and practical research are discussed.
Description
Date
2016-07-02
Journal Title
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Volume Title
Publisher
Research Projects
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Journal Issue
Keywords
event experiences, events, experience measurement, festivals, leisure experiences, scale development, SDG 12 - Responsible Consumption and Production
Citation
Geus, S D, Richards, G & Toepoel, V 2016, 'Conceptualisation and operationalisation of event and festival Experiences : Creation of an event experience scale', Scandinavian Journal of Hospitality and Tourism, vol. 16, no. 3, pp. 274-296. https://doi.org/10.1080/15022250.2015.1101933