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Sustainable graduate employability: An evaluation of ‘brand me’ presentations as a method for developing self-confidence
Tymon,Alex Harrison,Charlotte Batistič,Sasa
Tymon,Alex
Harrison,Charlotte
Batistič,Sasa
Abstract
This paper evaluates ‘brand me’ presentations as a method for developing employability-related self-confidence (ERSC). Measurements of ERSC were taken at three points in time from a sample of 105 full-time business and law students at a UK university. These were analysed alongside student feedback, assessment artefacts, and semi-structured interviews with students and lecturers. Findings indicate that ERSC increases over time, skills are learnt, and new behaviours are developed. We contribute to sustainable graduate employability literature by empirically demonstrating theoretically proposed links between career management learning and ERSC. Furthermore, we show that self-confidence may be a situated behaviour, rather than a fixed trait, which generates practical suggestions for career management teaching. We join the teaching excellence debate by demonstrating a method to measure learning gain in higher education. We also add to research methods knowledge by adapting an evaluation framework from the Human Resource Development field for use in this context.
Description
Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
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Keywords
Career management, EDUCATION, IMPRESSION MANAGEMENT, ORGANIZATIONS, PERCEIVED EMPLOYABILITY, PERFORMANCE, PERSPECTIVE, POSITION, POSSESSION, RECRUITMENT, learning evaluation, self-confidence, sustainable employability, teaching excellence, SDG 4 - Quality Education
Citation
Tymon, A, Harrison, C & Batistič, S 2020, 'Sustainable graduate employability : An evaluation of ‘brand me’ presentations as a method for developing self-confidence', Studies in Higher Education, vol. 45, no. 9, pp. 1821-1833. https://doi.org/10.1080/03075079.2019.1602757
License
info:eu-repo/semantics/closedAccess