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Market research companies and new product development tools

Nijssen,E.J.
; 
Frambach,R.T.
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Pagination: 11
Date
1998
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Tilburg University Research Output Collection
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Nijssen, E J & Frambach, R T 1998, 'Market research companies and new product development tools', Journal of Product and Brand Management, vol. 7, no. 4, pp. 305-316.
URI
https://hdl.handle.net/20.500.14602/34489
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