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Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

Gielens,K.J.P.
; 
Van de Gucht,L.
; 
Steenkamp,J.E.B.M.
; 
Dekimpe,M.G.
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2008
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Tilburg University Research Output Collection
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Entry_of_Wal-Mart_paper.pdf
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Gielens, K J P, Van de Gucht, L, Steenkamp, J E B M & Dekimpe, M G 2008, 'Dancing with a giant : The effect of Wal-Mart's entry into the U.K. on the performance of European retailers', Journal of Marketing Research, vol. 45, no. 5, pp. 519-534.
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https://hdl.handle.net/20.500.14602/47508
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