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Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory

Pieters,R.
; 
Warlop,L.
; 
Wedel,M.
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Pagination: 16
Date
2002
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Tilburg University Research Output Collection
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Pieters, R, Warlop, L & Wedel, M 2002, 'Breaking through the clutter : Benefits of advertisement originality and familiarity for brand attention and memory', Management Science, vol. 48, no. 6, pp. 765-781.
URI
https://hdl.handle.net/20.500.14602/39419
License
info:eu-repo/semantics/restrictedAccess
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