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Heterogeneity in the effects of online persuasion

Kaptein,M.C.
; 
Eckles,D.
Abstract
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Date
2012
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Tilburg University Research Output Collection
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Kaptein, M C & Eckles, D 2012, 'Heterogeneity in the effects of online persuasion', Journal of Interactive Marketing, vol. 26, no. 3, pp. 176-188. https://doi.org/10.1016/j.intmar.2012.02.002
URI
https://hdl.handle.net/20.500.14602/58115
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