Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers
Holvoet,Sanne Vanwesenbeeck,Ini Hudders,Liselot Herrewijn,Laura
Holvoet,Sanne
Vanwesenbeeck,Ini
Hudders,Liselot
Herrewijn,Laura
Abstract
This study tested a model for predicting parental mediation of teenagers' exposure to personalized advertising and the preceding online data collection. Data was collected through a survey of 354 parents of teenagers and analyzed using structural equation modeling. The model showed that parents are more inclined to engage in parental mediation when they have greater levels of concern and self-efficacy. Parental concerns were higher when parents perceived personalized advertising as inappropriate. While privacy literacy predicted more self-efficacy, perceptions of inappropriateness predicted lower self-efficacy. Disliking of personalized advertising only had a direct negative relationship with active parental mediation.
Description
Publisher Copyright: © 2022 Broadcast Education Association.
Date
2022
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Volume Title
Publisher
Research Projects
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Keywords
PRIVACY CONCERNS, PROTECTION MOTIVATION, PERSUASION KNOWLEDGE, LITERACY, ADOLESCENTS, SOCIALIZATION, APPRAISAL, RESPONSES, CHILDREN, EFFICACY
Citation
Holvoet, S, Vanwesenbeeck, I, Hudders, L & Herrewijn, L 2022, 'Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers', Journal of Broadcasting and Electronic Media, vol. 66, no. 2, pp. 213-234. https://doi.org/10.1080/08838151.2022.2051511