Adoption of a service innovation in the business market: An empirical test of supply side variables
Frambach,R.T. ; Barkema,H.G. ; Nooteboom,B. ; Wedel,M.
Frambach,R.T.
Barkema,H.G.
Nooteboom,B.
Wedel,M.
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Pagination: 13
Date
1998
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Research Projects
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Frambach, R T, Barkema, H G, Nooteboom, B & Wedel, M 1998, 'Adoption of a service innovation in the business market : An empirical test of supply side variables', Journal of Business Research, vol. 41, no. 2, pp. 161-174.
