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Strategy based segmentation of industrial markets

Verhallen,T.M.M.
Frambach,R.T.
Prabhu,J.C.
Abstract
Description
Pagination: 8
Date
1998
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Research Projects
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Citation
Verhallen, T M M, Frambach, R T & Prabhu, J C 1998, 'Strategy based segmentation of industrial markets', Industrial Marketing Management, vol. 27, no. 4, pp. 305-313.
License
info:eu-repo/semantics/restrictedAccess
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