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Knowledge transfer through marketing textbooks

van Waterschoot,W.
; 
Gijsbrechts,E.
Abstract
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Pagination: 224
Date
2003
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Publisher
Palgrave McMillan Ltd
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Tilburg University Research Output Collection
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Citation
van Waterschoot, W & Gijsbrechts, E 2003, Knowledge transfer through marketing textbooks. in P J Kitchen (ed.), The Future of Marketing : Critical 21st Century Perspectives. Palgrave McMillan Ltd, Hampshire, pp. 224.
URI
https://hdl.handle.net/20.500.14602/8442
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