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Optimal feature advertising under competitive clutter

Pieters,R.
; 
Wedel,M.
; 
Zhang,J.
Abstract
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Date
2007
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Tilburg University Research Output Collection
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Pieters, R, Wedel, M & Zhang, J 2007, 'Optimal feature advertising under competitive clutter', Management Science, vol. 53, no. 11, pp. 1815-1828. https://doi.org/10.1287/mnsc.1070.0732
URI
https://hdl.handle.net/20.500.14602/46078
License
info:eu-repo/semantics/closedAccess
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