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Classifying visual rhetoric: Conceptual and structural heuristics

Maes,A.
; 
Schilperoord,J.
Abstract
Description
Pagination: 30
Date
2008
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Publisher
Sharpe
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Tilburg University Research Output Collection
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Citation
Maes, A & Schilperoord, J 2008, Classifying visual rhetoric : Conceptual and structural heuristics. in E McQuarrie & B Phillips (eds), Go figure new directions in advertising rhetoric. Sharpe, Armonk New York, pp. 227-257.
URI
https://hdl.handle.net/20.500.14602/14343
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