Item

The effect of target familiarity on prediction accuracy

Lerouge,D.
Warlop,L.
Abstract
Description
Date
2006
Journal Title
Journal ISSN
Volume Title
Publisher
ACR
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Lerouge, D & Warlop, L 2006, The effect of target familiarity on prediction accuracy. in C Pechmann & L Price (eds), Advances in Consumer Research, Vol. 33. ACR, Duluth, MN, pp. 680-680.
Embedded videos