The effect of target familiarity on prediction accuracy
Lerouge,D. ; Warlop,L.
Lerouge,D.
Warlop,L.
Abstract
Description
Date
2006
Journal Title
Journal ISSN
Volume Title
Publisher
ACR
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Lerouge, D & Warlop, L 2006, The effect of target familiarity on prediction accuracy. in C Pechmann & L Price (eds), Advances in Consumer Research, Vol. 33. ACR, Duluth, MN, pp. 680-680.
