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International entry strategies

Gielens,K.
; 
Helsen,K.
; 
Dekimpe,M.G.
Abstract
Description
Pagination: 512
Date
2012
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Publisher
Edward Elgar Publishing
Collections
Tilburg University Research Output Collection
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Citation
Gielens, K, Helsen, K & Dekimpe, M G 2012, International entry strategies. in V Shankar & G Carpenter (eds), Handbook of Marketing Strategy. Elgar original reference Series, Edward Elgar Publishing, Northampton, pp. 391-411.
URI
https://hdl.handle.net/20.500.14602/16810
License
info:eu-repo/semantics/restrictedAccess
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