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Human Nature in the Adaptation of Trust
Nooteboom,B.
Nooteboom,B.
Abstract
This chapter pleads for more inspiration from human nature, in agent-based modeling.As an illustration of an effort in that direction, it summarizes and discusses an agentbased model of the build-up and adaptation of trust between multiple producers and suppliers.The central question is whether, and under what conditions, trust and loyalty are viable in markets.While the model incorporates some well known behavioural phenomena from the trust literature, more extended modeling of human nature is called for.The chapter explores a line of further research on the basis of notions of mental framing and frame switching on the basis of relational signaling, derived from social psychology.
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Pagination: 22
Date
2006
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37.pdf
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Keywords
trust, transaction costs, buyer-supplier relationships, social psychology, A14 - Sociology of Economics, D01 - Microeconomic Behavior: Underlying Principles, D64 - Altruism; Philanthropy; Intergenerational Transfers, L14 - Transactional Relationships ; Contracts and Reputation ; Networks, L24 - Contracting Out ; Joint Ventures ; Technology Licensing, Z13 - Economic Sociology ; Economic Anthropology ; Language ; Social and Economic Stratification
Citation
Nooteboom, B 2006 'Human Nature in the Adaptation of Trust' CentER Discussion Paper, vol. 2006-37, Organization, Tilburg.