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Verbal versus realistic pictorial representations in conjoint analysis with design attributes

Vriens,M.
; 
Loosschilder,G.H.
; 
Rosbergen,E.
; 
Wittink,D.R.
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Pagination: 12
Date
1998
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Tilburg University Research Output Collection
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Vriens, M, Loosschilder, G H, Rosbergen, E & Wittink, D R 1998, 'Verbal versus realistic pictorial representations in conjoint analysis with design attributes', The journal of product innovation management, vol. 15, no. 5, pp. 455-467.
URI
https://hdl.handle.net/20.500.14602/37177
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