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Winners and losers of a major price war

van Heerde,H.J.
; 
Gijsbrechts,E.
; 
Pauwels,K.
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2008
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Tilburg University Research Output Collection
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van Heerde, H J, Gijsbrechts, E & Pauwels, K 2008, 'Winners and losers of a major price war', Journal of Marketing Research, vol. 45, no. 5, pp. 499-518.
URI
https://hdl.handle.net/20.500.14602/47507
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