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A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options

DeSarbo,W.S.
; 
Ramaswamy,V.
; 
Wedel,M.
; 
Bijmolt,T.H.A.
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1996
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Tilburg University Research Output Collection
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DeSarbo, W S, Ramaswamy, V, Wedel, M & Bijmolt, T H A 1996, 'A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data : An application to new product options', Marketing Letters, vol. 7, no. 2, pp. 131-146.
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https://hdl.handle.net/20.500.14602/31451
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info:eu-repo/semantics/restrictedAccess
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