Item

Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value

Woltman-Elpers,J.
; 
Wedel,M.
; 
Pieters,R.
Abstract
Description
Pagination: 16
Date
2003
Journal Title
Journal ISSN
Volume Title
Publisher
Collections
Tilburg University Research Output Collection
Show all metadata
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Woltman-Elpers, J, Wedel, M & Pieters, R 2003, 'Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value', Journal of Marketing Research, vol. 40, pp. 437-453.
URI
https://hdl.handle.net/20.500.14602/40724
License
info:eu-repo/semantics/restrictedAccess
Embedded videos