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Pro-active product service strategies: An application in the European health market

Frambach,R.T.
; 
Wels,M.E.T.
; 
Gündlach,A.
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Pagination: 12
Date
1997
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Tilburg University Research Output Collection
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Frambach, R T, Wels, M E T & Gündlach, A 1997, 'Pro-active product service strategies : An application in the European health market', Industrial Marketing Management, vol. 26, no. 4, pp. 341-352.
URI
https://hdl.handle.net/20.500.14602/32196
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