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The role of national culture in international marketing research

Steenkamp,J.E.B.M.
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Pagination: 14
Date
2001
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Tilburg University Research Output Collection
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Steenkamp, J E B M 2001, 'The role of national culture in international marketing research', International Marketing Review, vol. 18, no. 1, pp. 30-44.
URI
https://hdl.handle.net/20.500.14602/38140
License
info:eu-repo/semantics/restrictedAccess
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