Convergence and divergence in consumer behavior: Implications for international retailing
de Mooij,M. Hofstede,G.
de Mooij,M.
Hofstede,G.
Abstract
Description
Pagination: 8
Date
2002
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Research Projects
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Citation
de Mooij, M & Hofstede, G 2002, 'Convergence and divergence in consumer behavior : Implications for international retailing', Journal of Retailing, vol. 78, pp. 61-69.