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Consultative selling in financial services: An observational study of the mortgage mediation process
Verhallen,T.M.M. ; Greve,H.J.M. ; Frambach,R.T.
Verhallen,T.M.M.
Greve,H.J.M.
Frambach,R.T.
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Pagination: 6
Date
1997
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Verhallen, T M M, Greve, H J M & Frambach, R T 1997, 'Consultative selling in financial services : An observational study of the mortgage mediation process', International Journal of Bank Marketing, vol. 15, no. 2, pp. 54-59.
