Item

Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities

Steenkamp,J.E.B.M.
; 
Geyskens,I.
; 
Koll,O.
; 
Gielens,K.
; 
Lewis,H.
Abstract
Description
Pagination: 21
Date
2005
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Publisher
Business Insights Ltd
Collections
Tilburg University Research Output Collection
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Citation
Steenkamp, J E B M, Geyskens, I, Koll, O, Gielens, K & Lewis, H 2005, Fighting Private Label : Growth Drivers, Brand Defense Strategies and Market Opportunities. AiMark Report, Business Insights Ltd, London. < http://www.globalbusinessinsights.com/content/rbtn0001m.pdf >
URI
https://hdl.handle.net/20.500.14602/87752
License
info:eu-repo/semantics/restrictedAccess
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