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Advertising response models

Dekimpe,M.G.
; 
Hanssens,D.M.
Abstract
Description
Pagination: 512
Date
2007
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Publisher
Sage Publications
Collections
Tilburg University Research Output Collection
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Citation
Dekimpe, M G & Hanssens, D M 2007, Advertising response models. in G Tellis & T Ambler (eds), The Sage Handbook of Advertising. Sage Publications, Los Angeles, pp. 247-263.
URI
https://hdl.handle.net/20.500.14602/11271
License
info:eu-repo/semantics/restrictedAccess
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