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The influence of business strategy on new product activity: The role of market orientation

Frambach,R.T.
; 
Prabhu,J.C.
; 
Verhallen,T.M.M.
Abstract
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DP 9891 Pagination: 20
Date
2003
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Tilburg University Research Output Collection
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146.pdf
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Keywords
SDG 9 - Industry, Innovation, and Infrastructure
Citation
Frambach, R T, Prabhu, J C & Verhallen, T M M 2003, 'The influence of business strategy on new product activity : The role of market orientation', International Journal of Research in Marketing, vol. 20, no. 4, pp. 377-397.
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https://hdl.handle.net/20.500.14602/40360
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info:eu-repo/semantics/restrictedAccess
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