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Does competitive entry structurally change key marketing metrics

Kornelis,M.
; 
Dekimpe,M.G.
; 
Leeflang,P.S.H.
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2008
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Tilburg University Research Output Collection
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Kornelis, M, Dekimpe, M G & Leeflang, P S H 2008, 'Does competitive entry structurally change key marketing metrics', International Journal of Research in Marketing, vol. 25, no. 3, pp. 173-182.
URI
https://hdl.handle.net/20.500.14602/48523
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