Metric conjoint segmentation methods: A Monte Carlo comparison
Vriens,M. ; Wedel,M. ; Wilms,T.
Vriens,M.
Wedel,M.
Wilms,T.
Abstract
Description
Pagination: 12
Date
1996
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Vriens, M, Wedel, M & Wilms, T 1996, 'Metric conjoint segmentation methods : A Monte Carlo comparison', Journal of Marketing Research, vol. 33, no. 1, pp. 73-85.
License
info:eu-repo/semantics/restrictedAccess
