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Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand

Ratliff,K.A.
; 
Swinkels,B.A.P.
; 
Klerx,K.
; 
Nosek,B.A.
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2012
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Tilburg University Research Output Collection
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Ratliff, K A, Swinkels, B A P, Klerx, K & Nosek, B A 2012, 'Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand', Psychology & Marketing, vol. 29, no. 8, pp. 531-540. https://doi.org/10.1002/mar.20540
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https://hdl.handle.net/20.500.14602/61686
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