The impact of mimicking on attitudes toward products presented in TV commercials
Stel,M. Mastop,J. Strick,M.
Stel,M.
Mastop,J.
Strick,M.
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2011
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Research Projects
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Stel, M, Mastop, J & Strick, M 2011, 'The impact of mimicking on attitudes toward products presented in TV commercials', Social Influence, vol. 6, no. 3, pp. 142-152. https://doi.org/10.1080/15534510.2011.580978