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Evaluating the temporal dynamics of a structured experience: Real-time skin conductance and experience reconstruction measures
Strijbosch,Wim Mitas,Ondrej van Blaricum,T. Vugts,O. Govers,C. Hover,Moniek Gelissen,J Bastiaansen,Marcel
Strijbosch,Wim
Mitas,Ondrej
van Blaricum,T.
Vugts,O.
Govers,C.
Hover,Moniek
Gelissen,J
Bastiaansen,Marcel
Abstract
Structured experience (SE) providers continuously evaluate and improve their experiential offerings to make them more memorable. Arguably, the temporal dynamics of the emotions in an experience have a crucial influence on its memorability. Traditional post-experience evaluation procedures tend to ignore these temporal dynamics, thus offering imprecise feedback for providers on exactly when and where to optimize their experiential offerings. In this paper, we use two methods as a tool for evaluating how closely the lived experience of a SE follows the experience as intended by the provider: real-time skin conductance (SC) and experience reconstruction measures (ERMs). We demonstrate that both SC and ERMs are significantly related to intended experience. This link was found to be stronger for later sections of the experience than for earlier sections. In addition, SC and ERMs appear to be useful tools to assess the effectiveness of design interventions, thus providing valuable feedback for SE providers.
Description
Funding This work was supported by the Center of Expertise Leisure, Tourism & Hospitality (CELTH) under the Storysperience Grant.
Date
2021
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Volume Title
Publisher
Research Projects
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Keywords
Experience design, MEASURING EMOTION, MULTIPLE-ITEM SCALE, experience reconstruction, physiology, skin conductance, structured experience
Citation
Strijbosch, W, Mitas, O, van Blaricum, T, Vugts, O, Govers, C, Hover, M, Gelissen, J & Bastiaansen, M 2021, 'Evaluating the temporal dynamics of a structured experience : Real-time skin conductance and experience reconstruction measures', Leisure Sciences, pp. 315-339. https://doi.org/10.1080/01490400.2021.1967233