Semiparametric analysis to estimate the deal effect curve
van Heerde,H.J. Leeflang,P.S.H. Wittink,D.R.
van Heerde,H.J.
Leeflang,P.S.H.
Wittink,D.R.
Abstract
Description
Pagination: 18
Date
2001
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Research Projects
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Citation
van Heerde, H J, Leeflang, P S H & Wittink, D R 2001, 'Semiparametric analysis to estimate the deal effect curve', Journal of Marketing Research, vol. 38, no. May, pp. 197-215.