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Empirical Tests of Optimal Cognitive Distance
Wuyts,S.H.K. Colombo,M. Dutta,S. Nooteboom,B.
Wuyts,S.H.K.
Colombo,M.
Dutta,S.
Nooteboom,B.
Abstract
This article provides empirical tests of the hypothesis of optimal cognitive distance , proposed by Nooteboom (1999, 2000), in two distinct empirical settings.Variety of cognition, needed for learning, has two dimensions: the number of agents with different cognition, and differences in cognition between them (cognitive distance).The hypothesis is that in interfirm relationships optimal learning entails a trade-off between the advantage of increased cognitive distance for a higher novelty value of a partner s knowledge, and the disadvantage of less mutual understanding.If the value of learning is the mathematical product of novelty value and understandability, it has an inverse-U shaped relation with cognitive distance, with an optimum level that yields maximal value of learning.With auxiliary hypotheses, the hypothesis is tested on interfirm agreements between pharmaceutical companies and biotech companies, as well as on interfirm agreements in ICT industries.
Description
Pagination: 36
Date
2005
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Volume Title
Publisher
Marketing
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45.pdf
Adobe PDF, 294.28 KB
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Keywords
alliances, innovation, organizational learning, biotechnology, ICT, D83 - Search ; Learning ; Information and Knowledge ; Communication ; Belief ; Unawareness, L24 - Contracting Out ; Joint Ventures ; Technology Licensing, L63 - Microelectronics ; Computers ; Communications Equipment, L65 - Chemicals; Rubber; Drugs; Biotechnology; Plastics, SDG 9 - Industry, Innovation, and Infrastructure
Citation
Wuyts, S H K, Colombo, M, Dutta, S & Nooteboom, B 2005 'Empirical Tests of Optimal Cognitive Distance' CentER Discussion Paper, vol. 2005-45, Marketing, Tilburg.