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New empirical generalizations on the determinants of price elasticity

Bijmolt,T.H.A.
; 
van Heerde,H.J.
; 
Pieters,R.
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2005
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Tilburg University Research Output Collection
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Bijmolt, T H A, van Heerde, H J & Pieters, R 2005, 'New empirical generalizations on the determinants of price elasticity', Journal of Marketing Research, vol. 42, no. 2, pp. 141-156.
URI
https://hdl.handle.net/20.500.14602/43592
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