The impact of cultural events on city image: Rotterdam, cultural capital of Europe 2001
Richards,Greg Wilson,Julie
Richards,Greg
Wilson,Julie
Abstract
Cities are increasingly using cultural events to improve their image, stimulate urban development and attract visitors and investment. As part of its event-led regeneration strategy, Rotterdam staged the 'Cultural Capital of Europe' event in 2001. The aims were to attract visitors and to stimulate cultural consumption among residents, while positioning Rotterdam as a cultural destination. Over 2000 questionnaire responses by resident and non-resident visitors to the Cultural Capital event were used to evaluate the image effects of the event. In depth interviews were also undertaken with policy-makers and cultural managers, to permit evaluation of survey findings in the context of richer qualitative material. The image of the city as a cultural destination did improve in 2001, but the physical and tangible elements of the city's image (modern architecture, water) and its character as the working city of the Netherlands continued to dominate.
Description
Date
2004
Journal Title
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Volume Title
Publisher
Research Projects
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Keywords
SDG 11 - Sustainable Cities and Communities
Citation
Richards, G & Wilson, J 2004, 'The impact of cultural events on city image: Rotterdam, cultural capital of Europe 2001', Urban Studies, vol. 41, no. 10, pp. 1931-1951. https://doi.org/10.1080/0042098042000256323
License
info:eu-repo/semantics/closedAccess