Adolescence and the path to maturity in global retail
Bronnenberg,Bart Ellickson,Paul B.
Bronnenberg,Bart
Ellickson,Paul B.
Abstract
The paper discusses retail modernization in the developed and developing world using data from the grocery trade and internet retailing across a global set of nations. Retail modernization leads to more variety, lower prices, and more time savings for consumers relative to a traditional retailing sector consisting of small independent stores and suppliers. The paper proposes a process of retail modernization that relies on vertically coordinated use of scale. A major barrier to retail modernization arises from an externality posed by the need to modernize several sectors at once. Examples of coordination mechanisms are discussed.
Description
Date
2015-10
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
F23 - Multinational Firms ; International Business, L14 - Transactional Relationships ; Contracts and Reputation ; Networks, L81 - Retail and Wholesale Trade ; e-Commerce, M31 - Marketing, O14 - Industrialization ; Manufacturing and Service Industries ; Choice of Technology, O33 - Technological Change: Choices and Consequences ; Diffusion Processes, P23 - Factor and Product Markets ; Industry Studies ; Population
Citation
Bronnenberg, B & Ellickson, P B 2015, 'Adolescence and the path to maturity in global retail', Journal of Economic Perspectives, vol. 29, no. 4, pp. 113-134. https://doi.org/10.1257/jep.29.4.113
License
info:eu-repo/semantics/closedAccess