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Understanding branding in a digitally empowered world

Erdem,T.
; 
Keller,K.L.
; 
Kuksov,D.
; 
Pieters,Rik
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2016-03
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Tilburg University Research Output Collection
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Erdem, T, Keller, K L, Kuksov, D & Pieters, R 2016, 'Understanding branding in a digitally empowered world', International Journal of Research in Marketing, vol. 33, no. 1, pp. 3-10. https://doi.org/10.1016/j.ijresmar.2015.12.003
URI
https://hdl.handle.net/20.500.14602/65528
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