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Short-term and long-term effects of marketing strategy

Hanssens,D.M.
; 
Dekimpe,M.G.
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Pagination: 512
Date
2012
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Edward Elgar Publishing
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Tilburg University Research Output Collection
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Citation
Hanssens, D M & Dekimpe, M G 2012, Short-term and long-term effects of marketing strategy. in V Shankar & G Carpenter (eds), Handbook of Marketing Strategy. Elgar original reference Series, Edward Elgar Publishing, Northampton, pp. 457-469.
URI
https://hdl.handle.net/20.500.14602/16809
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